Technical SEO

Lay the Foundation for Sustainable Search Growth

Technical SEO ensures your website is built in a way that search engines can easily access, understand, and index. It’s the foundation of any high-performing SEO strategy—without it, your content and link-building efforts may never reach their full potential.

Sites that give Google a deeper understanding perform better in search results.

Trusted by Glasgow’s Finest

We’ve helped some of Glasgow’s most respected brands grow their online presence and dominate local search.

What Is Technical SEO?

Technical SEO focuses on how well your website is built for search engines. While content and backlinks help scale visibility, technical SEO lays the groundwork. Think of it as ensuring your house has a solid foundation before adding the roof.

How Technical SEO Helps You Win

Without technical SEO, search engines may struggle to understand your site—no matter how great your content is. It’s like handing a brilliant essay to someone who doesn’t speak your language. We ensure your site “speaks Google” fluently.

Our Technical SEO Process

We audit and optimize the core technical elements of your site. While our methodology evolves, here are the critical components we assess:

HTTPS Encryption

Secure sites rank better. We ensure your entire site uses HTTPS and avoid mixed content issues with encrypted assets.

Mobile Friendliness

We audit your site’s mobile experience—text size, content width, and button spacing—key metrics used by Google to assess usability.

Duplicate Content

Duplicate pages dilute authority. We detect and correct issues with canonical tags and keyword cannibalization.

Sitemaps

A sitemap helps search engines crawl your site more effectively. We build or validate your XML sitemap to support full indexation.

Robots.txt

We review your robots.txt file to ensure it isn’t accidentally blocking important resources. We advise when to use noindex instead.

Structured Data

We implement schema markup (FAQ, Reviews, Local Business) to help search engines better understand your content—and improve CTR.

Status Codes

We identify issues with:

200 OK (ideal)
301 Moved Permanently
302 Temporary Redirects
404 Not Found
5xx Server Errors

We correct these to ensure healthy crawling and ranking.

URL Structure

We analyze URL logic and flag issues with dynamic URLs or unnecessary complexity. Where needed, we advise on URL rewrites and manage redirects responsibly.

International SEO

For multi-language sites, we check for:

hreflang conflicts
Language mismatches
Regional misalignment

WWW Resolution

We ensure consistent use of either www. or non-www. and implement proper redirects to avoid link equity loss.

Broken CSS & Scripts

Non-functional assets hurt user experience and prevent full rendering. We identify and fix broken stylesheets or scripts.

Crawlability & Indexing

We check that key pages are crawlable and appropriately indexed. We verify your noindex tags and ensure you’re not unintentionally hiding content.

Speed Optimization

Google values fast-loading websites. We improve your site speed through:

Reducing render-blocking resources
Minifying CSS/JS
Image compression & next-gen formats (e.g., WebP)
Server response optimization
Redirect chain cleanup

These updates improve both crawl budget and user experience—two critical ranking factors.

Core Web Vitals

We optimize for:

Largest Contentful Paint (LCP)

First Input Delay (FID)

Cumulative Layout Shift (CLS)

Site Migrations

Migrating a site? We protect your hard-earned rankings by:

Mapping old URLs to new ones
Managing redirects
Monitoring for content gaps
Fixing broken internal links

Whether you’re merging, redesigning, or replatforming, we help you transition smoothly.

Search Engine Tools We Use

We leverage advanced platforms to monitor, audit, and improve technical SEO:

When Will You See Results?

Unlike link-building or content campaigns, technical SEO improvements often bring fast results. Once implemented, Google quickly reevaluates your site’s quality. Many clients see ranking improvements within days or weeks.