Keyword focus. This was the biggest area lacking with this website. Missing and poorly implemented meta data meant that collections and products for brands like Paslode were really struggling. The power tools industry is very competitive, so ranking for top brands needs great authority and brilliant on-page SEO. After the SEO audit, we unleashed a comprehensive SEO strategy that addressed all areas where the site was struggling. Now, they have strong keywords that matter ranking high rather than irrelevant ones, meaning increases in traffic and revenue. Next we will be looking at designing an upward trajectory, whilst maintaining their current strength.

We also manage their Google Ads campaigns, optimising their campaigns to get the most out of their budget with core brand targeting that’s seen paid search traffic and conversions increase month-on-month.

We look forward to working with Bell Donaldson Steele further as their SEO and Ads partner, as they expand into new markets and their business grows even more.

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