We started working with a Ivy and Normanton in London in 2023. We carried out some directed and intensive SEO work, building great links, deploying keywords, populating missing meta data and other technical fixes and more. Rather than monthly SEO, the requirement was for staggered projects every few months up until June 2024. The work we carried out has paid off and now their website is able to rank highly for the legal clothing terms they need with organic search now being their biggest source of traffic and sales. The algorithm is changing and we have advised this client to resume monthly SEO work in order to preserve this traffic and build it further.

Keyword numbers jumped up last year, as did traffic and in-turn, sales. It highlights the importance of pushing SEO maintenance and the need to push SEO to new heights, even when traffic hits an all-time high.

If you’d like to hear more about our past projects, or if you’d like some free insights on your site, please fill in the short form below.