SEO Audit by Digital Landscope - Your SEO Agency in Glasgow
At Digital Landscope, we’ve perfected the SEO audit process. We identify priorities and delivering tailored, actionable insights that drive results.
Trusted by Glasgow’s Finest
We’ve helped some of Glasgow’s most respected brands grow their online presence and dominate local search.
What’s Included in Your Free SEO Discovery?
It all starts with a completely free discovery process, where we look into various factors that are affecting your Google Search presence. From there we look to tailor an audit bespoke to you, not a general online tool – it’s all tailored and manual.
100% free of charge
A 1-hour consultation included
Technical SEO Audit
We examine critical backend elements to ensure your site is performing optimally:
- Encryption – HTTPS check, internal links, and external resource security.
- Mobile Friendliness – Pass Google’s usability tests, spacing, font sizes, responsiveness.
- Speed – Load time analysis, Core Web Vitals assessment.
- Duplicate Content – Identification and canonical tagging recommendations.
- Sitemaps – Verification of XML sitemaps and submission status.
- Robots.txt – Proper configuration and crawl instructions.
- Structured Data – Schema markup review and enhancement opportunities.
- Search Console & Bing Tools – Proper setup and full site coverage.
- Status Codes – 404s, 500s, and other crawl-wasting errors.
- Broken URLs – Internal/external link checks.
- URL Structure – Clean, keyword-friendly URLs and silo structure.
On-Page SEO Audit
We review on-page content, structure, and signals that impact how search engines understand your pages:
- Title Tags – Optimised for length, relevance, and calls-to-action.
- Meta Descriptions – Effective summaries with strategic keyword usage.
- Headings (H1–H6) – Logical hierarchy and unique H1s per page.
- Images – Alt text, file sizes, naming conventions, and format efficiency.
- Word Count – Detection of thin content; suggestions for consolidation or expansion.
- Keyword Usage – Density checks and semantic keyword inclusion.
Backlink & Off-Page SEO Audit
Your backlink profile is key to ranking performance. We analyse:
- Link Quality – Domain authority and trustworthiness of referring sites.
- Link Quantity – Benchmarking against competitors.
- Anchor Text – Diversity, exact match usage, and relevance.
- Link Velocity – Rate of link acquisition and sustainability.
- Competitor Analysis – Reverse-engineering backlink strategies.
- Negative SEO – Detection of toxic links or link-based attacks.
- Broken Backlinks – Identification and recovery strategies.
- Referring IPs – C-Class diversity analysis and unnatural patterns.
Tools We Use
We rely on the best industry-standard tools to deliver data-driven insights:
Ahrefs
The gold standard for backlink analysis.
SEMrush
Keyword research, competitive analysis, and site tracking.
Screaming Frog
Comprehensive site crawls that mimic how search engines work.